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Feeling stuck in life is a common experience we all encounter at some point. It's during these moments that taking a step back becomes essential—a chance to evaluate the situation, make impactful decisions, and devise a solid plan of action. As someone who has led large, dynamic creative teams at some of the world's most prominent media brands, I bring extensive experience to my coaching practice.
Guided by the esteemed International Coaching Federation (ICF), my approach to coaching is designed to empower you with the confidence to confront whatever is holding you back. Whether you're aspiring for a well-deserved promotion, wrestling with imposter syndrome, seeking to boost your self-assurance, contemplating a career transition to a new company, or simply yearning for a better work-life balance, we will embark on a transformative 10-week journey together.
My focus is on preparing you for the exciting opportunities that lie ahead and helping you achieve the goals you've set for yourself. Through personalized guidance and unwavering support, we will work hand in hand, equipping you with the tools and strategies necessary to conquer obstacles and unlock your true potential.
I have over 30 years of experience leading large multi-disciplinary teams in the creative industry have held positions at renowned media and entertainment organisations in the UK and Hong Kong, including ITV, BBC, Sky, UKTV, Red Bee Media, STAR, Radio Television Hong Kong and now the British Academy of Film & Television Arts, BAFTA.
I am recognized as a creative leader and qualified coach and mentor (ICF-ACC). I've featured in the OUTstanding LGBT+ Executive Role Model Top 100 list for four consecutive years. I was honored to be shortlisted in the 2022 British LGBT Awards' 'Inspirational Leaders' category.
To further enhance my coaching expertise, I hold Practitioner Certification in Neuro-Linguistic Programming (NLP), Time Line Therapy®, and Hypnosis.
I joined BAFTA (British Academy of Film & Television Arts) in October 2023 as Managing Director of BAFTA albert, the sustainability arm of the charity, where I lead a diverse team of exceptional individuals, spearheading the next exciting phase of growth and impact for the organisation, as well as implementing new strategy and governance frameworks that will catalyse positive environmental outcomes both directly and through our TV and film stakeholders.
I live in North London with my Civil Partner Adrian and our adopted cat Seb. I love baking, walking, running, travel and making the world a better place for all. I am currently studying written and spoken French in London.
I work with media organisations and creative agencies to supercharge individuals so that they are focused on delivering outstanding creative, understand the benefits of diversity and inclusion within a team and the importance of a strict work-life balance. I also help clients' rediscover their creative mojo.
Not everyone can afford to pay for personal coaching or be fortunate to have their organisation support them financially. Every year I take on 6 clients free of charge or at a reduced rate, to coach them on their journey to a better future. To find out more, drop me a line using the 'Contact Me' link below.
Matt was an excellent listener but also able to challenge me and flag unhelpful patterns. In turn this enabled me to become better at spotting them and to create a new narrative to work from. It also helped me to have a structure and goals to work towards for the next session. Overall the sessions gave me confidence to know what I wanted and not to settle for a compromise.
Matt's coaching really helped me cut through the noise and focus in on what I love about my work. He saw things in the way I spoke and presented my thoughts that were really helpful in identifying my weaknesses, strengths and passions. Matt also supported me in building my confidence at a time when I needed it the most.
I really enjoyed Coaching with Matt. The structured process combined with Matts empathy and insight has helped me feel energised and with much greater purpose and clarity.
Working with Matt gave me the space to determine whether my desire to make changes I felt that I wanted to my career. In providing a structure to define my goals and to measure my progress through out, I felt that I made some very important and positive changes whilst always feeling that I was safe to make them.
Matt took so much time to listen and understand. He helped me see that whilst my life was filled with happiness, it needed to be simplified as I had so much going on that I wasn't able to be present in the moment. I now feel that I am able to be more vocal and honest with others and myself about my needs. I've learnt how to prioritise what brings me joy.
"I leave every session with so much confidence and vigour! Matt is brilliant at getting to the nugget of the problem in a way that not only helps you understand what it is, but where it came from and how to address it. I struggle with confidence a lot, and you've really helped me address the inner saboteur with practical, actionable advice."
"Honesty and Transparency. Empathy. Ability to help turn problems into viable, practical solutions. Consistency. Memory and a great ability to pick out themes and connections."
"Throughout our sessions, Matt ensured that we were focused and on-track towards the goals we'd set together. I felt completely supported, and that he was totally invested in seeing me succeed."
"Matt’s understanding of the creative industries is broad and deep. He’s driven by a genuine desire to help people become better. He’s instinctive, insightful, warm and welcoming,
and he’s a long-standing champion of
diversity and inclusivity."
"I had clear goals at the start of the coaching so we were always able to refer back to
them and see what i’m achieving each week."
"His empathetic approach, his warm & friendly nature, and ability to put the person at ease. He also knows when to zoom in and out in terms of subject material."
"Matt has a brilliant combination of insight, empathy and humour — while always making sure he holds you to account. His depth of experience in broadcast, his time spent as a mentor and his high profile LGBTQ+ work means Matt is especially able to see things from very different and diverse points of view — a real asset when you consider that everyone's personal hurdles are unique to them, while often being common to many of us. Through the course of our sessions, Matt really helped me with my confidence, self-perception and decision-making at a time when I was tackling some major changes. I'd unreservedly recommend him."
"The coaching has been fantastic and i’ve really enjoyed the process and developing my relationship with Matt and the coaching. It has provided a positive impact on both my performance and relationships at work. It’s still an ongoing process but I can genuinely feel the shift in my attitude and approach towards both the work and the relationships with my colleagues."
"Matt Scarff is an incredible coach who I'm privileged to have worked with over 3 months. Over our 8 sessions Matt helped me come up with a 5 year career plan, an exit strategy after I finish running my business, make progress in areas of my life I wasn't focusing on and finally, helped me feel a lot more confident, proud and excited for the future. Matt is a very effective and impactful coach, mentor and sponsor and utilised all these 3 approaches during our sessions leading to such positive outcomes. I benefited tonnes from our sessions in 2022 and have already booked him as a coach again for 2023 which I am beyond excited for."
Matt is an amazing coach. He allowed me to express myself as I am and feel heard. Each coaching session started and ended with such a good and positive energy, which is so welcoming.
Matt was able to take me deeper with my answers, things that are usually below the surface and relate it to the topic and my main goals to gain the most of out of the session.
"The way I see things has definitely changed - Matt has allowed me to think of my goals from a different perspective and make me question why I feel that way about a certain goal."
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